For beauty professionals
Your bookings, DMs and payments - right on your phone.
Clients book lashes, nails and brows from your link or your DMs, reminders keep them on time, and you get paid by tap, link or invoice - wherever you work.

Run it your way
Whatever beauty work you do.
Every tech, every set, on time.
Manicures, gel and full sets booked with the right tech, with cleanup time between clients.
- Staff calendars with hours and time off
- Cleanup time between services
- Tips on the terminal
A day with PointO
A Thursday in the studio, with PointO.
Tap through a day in the life of beauty professionals running on PointO.
Booked before your first coffee
A client asked about a lash fill overnight - your AI agent explained the service and found a time that really works.
In your DMs
Every message answered, even mid-appointment.
Instagram, Facebook, WhatsApp and TikTok messages - plus your Google reviews - land in one inbox and get answered in your voice, so new clients never wait.
- Answers price and availability questions
- Auto-reply or approve first, per channel
- Google review replies written for you
Built for beauty professionals
Everything a beauty pro needs, in one place.
Why it matters
Less admin, more appointments.
Replying to DMs with gloves on
Messages answered in your voice, any time
Build your setup
Build your beauty business setup.
Pick what you need - we'll show you what to turn on.
- Appointments & bookingPointO BMS
- AppointmentsPointO POS
- Social inbox & AI repliesPointO BMS
- Social media managementPointO BMS
Everything here is included on every plan - and free on Rooted for businesses earning $30,000 or less a year.
Get started freePricing
PointO for beauty professionals: Appointments, online booking, PointO POS, payment links, invoices and subscriptions are included on every plan. Unlimited social accounts are on Flourish. No setup fees and no long-term contracts.
Ask about a custom rate. If your business processes more than $250,000 a year, a Landmark plan gives you pricing set for your business.
Contact sales Compare all plansPointO for beauty professionals: questions
Built for you
